Every build. Documented.
What was required, what decisions were made, and what the outcome measured. No curated highlights — all recent client work is here.
The full record
Logistics firm — full front-end rebuild
Brief: site load time exceeded 8s on mobile. Build decision: stripped legacy CSS framework, rewrote templates in semantic HTML, deferred non-critical assets.
Outcome: load time reduced to 1.4s. Bounce rate dropped 31% in the first 60 days post-launch.
SaaS startup — conversion-led redesign
Brief: high traffic, low trial signups. Build decision: restructured information hierarchy, moved primary CTA above the fold, removed three competing nav destinations.
Outcome: trial signup rate increased 44% against the prior 90-day average within six weeks of launch.
Your project belongs in this log.
Bring a defined scope or a rough brief. We assess fit, establish requirements, and build against them — nothing more.